SueMT Today, more than ever, it’s vital not to skimp on background work when working with the media, and/or getting a message out. Part of our training suggests you do your background due-diligence on the media, journalist and even other guests that you will be working with. You might also like to fact-check some of the … Read more
Getting a media interview involves a number of steps, unless you’re already a celebrity or influencer. These can include proactive outreach, building relationships with journalists, and positioning yourself as a valuable source of information. By far the most useful, fastest and easiest route is likely to be appointing a PR professional. They will guide you … Read more
In a media interview, just like any formal situation, choosing your words carefully is crucial to ensure that your message is accurately conveyed and that you don’t inadvertently create misunderstandings or controversies. Here are some words and phrases you might want to avoid or use cautiously during a media interview: “Always” and “Never”: Using absolutes … Read more
Getting familiar with the media interview process involves understanding the various stages and dynamics of interviews, practicing effective communication, and building confidence in your abilities. Here’s are a few ideas to help you get acquainted with the process (and remember, we cover these on the media training we offer – along with lots of very … Read more
Regaining control of an interview when a journalist is taking it in a direction you don’t want can be challenging but is certainly possible with effective communication and assertiveness. Here are some strategies you can use: Steer the Conversation: Politely and confidently guide the conversation back to the topics or points you are comfortable discussing. … Read more
Very few people are 100% laid back about media interviews. Even top celebrities and personalities like to ensure that they are prepared and ready for a media call, and they are certainly determined to present their best side to the journalist. They might have done this a thousand times, but they are never going to … Read more
Media interviews can be a nerve-wracking, stressful experience, especially if you’re not accustomed to being in the spotlight. The pressure of communicating your thoughts effectively while being recorded or broadcasted live can induce significant stress. However, with the right mindset and preparation, you can manage your stress and deliver a successful media interview. In this … Read more
Working in communications, speaking to the media, being the front-person for a whole organisation, is stressful enough. Add to this, the stress or trials of a busy job, and the normal human problems of living a life in today’s fast-paced world, and you can imagine the pressure is compounded when people go under the spotlight! … Read more
6 simple ways to fix your online reputation So you’ve messed up, it’s now online – and that’s never a good thing. After all many people who want to work with you will probably run your name through the search engines… so what can you do to start to repair your online reputation? First take … Read more
Managing your online reputation Managing your online reputation matters! If anyone is going to deal with you, your business, offer you a job or a project – you can bet they will be checking you out online. So, make sure your online reputation is squeaky clean. Here’s our top 7 rules for Social Media and … Read more