In a media interview, just like any formal situation, choosing your words carefully is crucial to ensure that your message is accurately conveyed and that you don’t inadvertently create misunderstandings or controversies. Here are some words and phrases you might want to avoid or use cautiously during a media interview:
- “Always” and “Never”: Using absolutes like “always” and “never” can be risky because they leave little room for exceptions or nuances. It’s better to speak in terms of general trends or probabilities.
- “I Can’t Comment”: While there might be situations where you genuinely can’t comment due to legal or ethical reasons, this phrase can sound evasive. Try to provide context for your inability to comment or offer a related perspective. “Due to the legal position of this situation, I can’t comment at this time” is a better option.
- “Off the Record”: It’s best to assume that nothing is truly off the record in a media interview (even if it’s not during the interview itself). If you don’t want something to be public, don’t say it.
- “No Comment”: This phrase often appears as if you’re hiding something. If you can’t provide details, explain why briefly and steer the conversation toward something you can discuss.
- “To Be Honest” or “Honestly”: While these phrases might be used to emphasize sincerity, they can unintentionally imply that you’re not always truthful. Instead, speak directly and confidently.
- “I Think,” “I Believe”: These phrases can weaken your statements. Instead of saying “I think the situation is improving,” say “The situation is improving.”
- “It’s Not My Fault” or “It’s Their Fault”: Avoid placing blame on others. Focus on solutions or your own role in addressing the issue.
- Jargon and Technical Terms: Use clear and simple language to ensure your message is understood by a broad audience. Avoid jargon that might confuse or alienate listeners.
- Hyperbole: Over-exaggeration or hyperbolic statements can come across as insincere or unreliable. Stick to factual information and avoid sensationalism.
- Negative Language: Negative words and phrases can overshadow your message. Focus on positive aspects and solutions instead of dwelling on problems.
- “I Don’t Know”*: If you genuinely don’t know the answer to a question, it’s better to acknowledge that and offer to find the information later rather than dismissing it outright. “I don’t know right now – but will look into it immediately” is a far better option!
- Personal Attacks: Avoid making personal attacks or negative comments about individuals or organisations. Stick to discussing the issues at hand.
- “I’m Not at Liberty to Say”: This phrase can sound evasive. If you’re unable to share certain information, explain why in a way that respects the question’s intent. And opens up the question – why are you there? Who is at liberty to say.
- “I Probably Shouldn’t Say This, But…”: If you’re hesitant about sharing something, it’s better to err on the side of caution. If it’s not appropriate to say, then don’t say it.
Remember that clear and direct communication is key in a media interview. Focus on your key messages, be mindful of your tone, and avoid language that could undermine your credibility or misrepresent your intentions. Your linguistics are important. And our final top tip is:
15. Don’t focus too hard on the negatives. Instead of focusing on not-using any of these, then prepare and know what you WILL use instead. Our brains have to focus on the thing we are avoiding, and, it sticks! Far better to go for the positive instead. For example, instead of: “don’t talk to me about XYZ” – use “ask me about ABC”.