Press release writing

Press release words to avoid, part 2

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Here’s part 2 of our handy word avoidance list. Enjoy!   Prestigious: Usually related to awards of some sort of event and vastly overinflated. The Oscars and the Nobel Peace Prize, yes.  The best Teignmouth Easter Bonnet, no. Impressive:  usually used to describe something completely the opposite ‘The next wave of’:  next Pioneering: again, be … Read more

Press release words to avoid, part 1

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Words or Phrases you should think very carefully about before using – if at all A tragic accident/death:  when are they not tragic? Unique: it usually isn’t. Prove it First ever:  as above. First is just as good Leading: everyone thinks theirs is, it’s subjective.  Fairly meaningless Cutting edge: as above Revolutionary: are you triggering … Read more