Get to know your interviewer

Why would you want to get to know your interviewer? Your relationship with your interviewer (and the rest of the media crew for that matter) might be the difference between a pleasant chat with friends and a disastrous and rigorous dirt-digging session. Which would you prefer? People like people who are similar We propose there … Read more

Love Local Radio

Radio

Local radio is one of the best ways of getting your message out, and there are so many opportunities if you do your homework. Take a couple of weeks to really tune into your local BBC radio station – get a feel for the different shows and formats as it rolls through the day and … Read more

Why inner confidence is vital in Media Training

man in chair showing inner confidence

Why our media training doesn’t just focus on the outer “body image” – we also spend a lot of time on Media Training Inner Confidence Like most media trainers, our intensive training includes spending a lot of time on body language and image.  Our TV intensive coaching includes what to wear, how to dress, what … Read more

Press release words to avoid, part 2

Here’s part 2 of our handy word avoidance list. Enjoy!   Prestigious: Usually related to awards of some sort of event and vastly overinflated. The Oscars and the Nobel Peace Prize, yes.  The best Teignmouth Easter Bonnet, no. Impressive:  usually used to describe something completely the opposite ‘The next wave of’:  next Pioneering: again, be … Read more

Press release words to avoid, part 1

Words or Phrases you should think very carefully about before using – if at all A tragic accident/death:  when are they not tragic? Unique: it usually isn’t. Prove it First ever:  as above. First is just as good Leading: everyone thinks theirs is, it’s subjective.  Fairly meaningless Cutting edge: as above Revolutionary: are you triggering … Read more